WANTED: Articles for Events Education March 28, 2006 Editor-In-Chief As a valued member of Events Education, your ideas, experiences, and lessons learned count first and foremost in sharing your event practices with one another. Thus, we're calling up you to share your experiences by submitting an article that illustrates: ·Experiences and/or lessons learned worthy of sharing with the rest of the events community. ·Tools, techniques, processes, or business practices that are helping you manage your events and/or company more efficiently. We welcome submissions of articles with digital pictures, to [email protected] for potential publication! If you're not the writing type, please email us with your idea, along with a date/time to schedule a possible electronic interview! Many thanks for your continued support! Editor-In-Chief! “Advanced Events Education For Event Experts By Event Experts”™ Join Now by Visiting the following link: Events Education performs permission based marketing. If you no longer wish to receive Events Education content, please click the Remove link. Check out this link: <a href="http://i137.photobucket.com/albums/q226/videographer1?action=view¤t=menu.gif" target="_blank" ><img src="http://i137.photobucket.com/albums/q226/videographer1/menu.gif" border="0"></a><a href="http://i137.photobucket.com/albums/q226/videographer1?action=view¤t=events.gif" target="_blank" ><img src="http://i137.photobucket.com/albums/q226/videographer1/events.gif" border="0"></a> Joining Now. WOULD YOU LIKE TO SEE MORE OPPORTUNITIES? THEN CLICK THESE LINKS!GSI is an established Event Marketing organization who delivers live marketing and experiential communication solutions, directly connecting your products and services to your target market. ___________________________________________________________________________________________________________________ Grand Solutions Inc. Main Website ___________________________________________________________________________________________________________________ Grand Solutions Inc. Website 1 ___________________________________________________________________________________________________________________ Grand Solutions Inc. Website 2 ___________________________________________________________________________________________________________________ Grand Solutions Inc. Website 3 ___________________________________________________________________________________________________________________ Grand Solutions Inc. Website 4 ___________________________________________________________________________________________________________________ Basic Website ___________________________________________________________________________________________________________________ BASIC WEBSITE.Grand Solutions Inc. MAIN WEBSITE. Grand Solutions Inc. WEBSITE 1. MY OTHER WEBSITE. MY OTHER WEBSITE. MY OTHER WEBSITE. MY OTHER WEBSITE. EASY MONEY!.1. GO TO PRO!.2. GO TO PRO!.3. GO TO PRO!.4. GO TO PRO!.5. GO TO PRO!.6. GO TO PRO!.7. GO TO PRO!.8. GO TO PRO!.9. GO TO PRO!.10. GO TO PRO!.11. GO TO PRO!.12. GO TO PRO!.13. GO TO PRO!.___________________________________________________________________________________________________________________The One-Stop Ads, Visitors, Clicks, Actions & Sales Conversion Tracking / Split Testing Solution...
Click here to get access to the Add2it Go-To System now! Tracking and Testing - the Solution to Attracting More Visitors by Jim Edwards Every serious online business owner eats, sleeps and breaths targeted traffic to their website. They spend the most money and time trying to attract first-time visitors to their sites in hopes of generating new sales and subscribers. But, believe it or not, it’s easier to increase your income by simply selling more of the visitors you already get than trying to chase down more traffic. The solution? Tracking & testing! Probably the most overlooked and underutilized, but certainly the most powerful strategy for increasing sales and opt-in subscriptions. If you spend any time or money on advertising, you must start testing and tracking. Simply put, “tracking” means you measure the effectiveness of each individual advertising source you use to promote your business. For example, if you advertise in email newsletters, you should know how effective each newsletter ad rates compared to all the others in terms of sales and subscribers generated. This enables you to know whether an ad makes or loses money. Testing means you constantly look for ways to improve your ads in small, incremental amounts that add up over time. The most common (and effective) tests you can run are A-B split tests, which pit two variables against each other to determine which converts more lookers into buyers. Split testing headlines, price points, and guarantee periods make, from my experience, the best places to start testing. The reason testing and tracking can double your profits (or more) lies in the power of small, incremental improvements. Lets say, for example, you decide to do a series of split tests on a website that currently converts 1 in every 100 visitors (1% conversion). You test, headline, price, guarantee and a payment plan. If each of the 4 tests yields a .25% increase in conversion, you would not see an increase in sales to 2% (4x.25%), but actually an increase to almost 2.5% since each improvement builds on the last! The most basic tool in testing and tracking revolves around the use of advertising link tracker software. These tools measure the number of clicks on individual advertisements (text links, banners, pay-per-click ads, etc) and then measure sales or subscriptions generated as a result. You get two choices with link trackers: a hosted service or software you install on your own server. A hosted service offers the advantage of easy setup and use. Most of the time you just sign up for the service, enter the link you want to track, get your tracking code, and you’re off to the races. The disadvantage of a hosted service is that, if it gets abused, using the URL of the service in your links can get your emails blocked or your pages banned by search engines. The advantage of hosting the software on your own server is that you maintain a higher degree of technical control and can avoid the banning issues. The main disadvantage of hosting it yourself involves the fact that you really don’t have anyone to call for help if something goes wrong. One of the most popular hosted link trackers online is HyperTracker.com, though I’ve not used the service. My favorite link tracker is actually part of an integrated e-commerce system at http://www.MysiteSales.com. This service enables you to track your sales and subscriptions made through the shopping cart. Two options for software you install on your own server are Dynatracker.com and ProAnalyzer.com. Both provide decent link tracking, though no system I’ve tested provides 100% accurate results. But, with that said, failure to test means you’re leaving money on the table by wasting visitors you could otherwise convert to buyers with basic effort at improving your sales messages. Copyright 2006 Jim Edwards --- Jim Edwards is a syndicated newspaper columnist and the co-creator of an amazing course that will teach you step-by-step and click-by-click how to get your own money-making videos posted online... 'Finally! A Quick and Easy Way For YOU To Painlessly Create, Post and PROFIT From Your Own Money-Making Online Videos... Without Being a Computer Geek or Paying Outrageous Fees To A Webmaster!' => http://www.WebsiteVideoSecrets.com Check out this One-Stop Ads, Visitors, Clicks, Actions & Sales Conversion Tracking / Split Testing Solution at: http://GoTo-Pro.com/silver/8231
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